Our retail chain provides people with fresh and available products of high quality in every place of the country and brings positive emotions only.

Realizing our mission, we are responsible to the citizens of our country and work towards the development and entering the Ukrainian market of goods manufactured by Ukrainian companies. We create jobs and maintain welfare of our staff and popularize healthy life-style.

The development of "Nash Kraj" retail chain is reaching by new approach in trade process organization, and it causes decrease in goods and services price in the trade stores of the chain.

Due to regulated supply system, successful price policy and professional level of service "Nash Kraj" retail chain has got a good reputation and is known as trade chain with the highest quality service.  

"Nash Kraj" Planet is the team of professionals and specialists in different fields. Due to well done work of our numerical team that consists of more then 2 700 specialists our trade stores clients are able to get high quality and fresh products every day.

We are aspire of doing you life more convenient!

The key criteria of successful business are:

• The standard of customer demand satisfaction;
• Dynamic expansion of the retail network;
• Selling of the quality products manufactured by domestic companies.

We understand that our customers life-style and demand is changing that is why the Company is planning to workout new services and to find out new ways of goods distribution in the future.

Today "Nash Kraj" is a synonym of high quality service, wide range of goods to fit any taste, prestige and comfort of everyday shopping, customer and needs -orientation. During all years we work to achieve the key target - to satisfy the requirements of the "Nash Kraj" customers.

In April of 2008 the chain of the "Nash Kraj" supermarkets launched new trade format, where the peculiarities of traditional trade and self-service trade were integrated. For this our supermarket got the name "Nash Kraj-Express".

Honestly said:

We don't sell goods or services, we sell satisfaction.

Expanding the "Nash Kraj" retail chain we are aiming to satisfy the needs of all people. Our customers are various people with different interests, tastes, from different regions and with different standard of well-being; but all of them have the right to buy and to have an access to quality goods.

We are aspire of giving our customers an opportunity to feel European service, comfort and pleasant atmosphere during shopping in our trade stores; we are aiming at achieving perfection of our relationship with public.

Every customer is the most valuable and important for "Nash Kraj" retail chain; every comment or criticism concerning our supermarkets' activity is not let by. We are aiming to create trust and long-term relationship with customers. The confidence of the client can be reached only by everyday reliability and stability demonstration of the goods quality, price policy and service.

The guarantee of successful work is implementation of "Nash Kraj" values. They highlight direction of company's activity, means of business goal achievement, management, communication culture, attitude to work, staff searching.

• With all heart

Gain the goal with a faith in what we do, honestly, boldly, responsibly, with harmony in the soul and peace in a heart.

• To be the first

We concentrate our resources in directions, where we can become leaders.

• Innovatively

We defeat barriers and create new reality

• With the best quality

We satisfy all demands of our consumers.

• And high profitability

Get a high reward for the inlaid efforts and invested capital